JumJum World is the first character brand created by Index Holding in 2007. It started with the creation of JumJum the friendly orange Camel followed by 8(eight) other endearing fascinating characters, who are dedicated to their ideals, dreams, and challenges. JumJum World is the first character series that reflects the reality of desert life. Unlike what is perceive about the desert, being empty and dull environment, JumJum World presents the reality of the richness of the desert with its wild life environment in a very exciting and adventurous way. By being full of life and optimistic, JumJum, and his friends will show us how challenges can be faced in a fun and positive way.